At 20, I walked away from my bank job in Australia with no real plan — just the gut feeling that I didn’t want to spend my life stuck in someone else’s routine.
I became obsessed with learning everything I could about money, freedom, and building a life on my own terms. Along the way, my partner and I started sharing our journey on YouTube. Our videos unexpectedly went viral — over 110 million views — and overnight, we found ourselves in front of a global audience.
People weren’t just curious about our lifestyle — they wanted to know how we built it. So I started teaching what I’d learned about personal finance and business. That became the foundation for an online education business that helped over 80,000 people and generated more than $10 million in sales.
ENTREPRENEUR
INVESTOR
CONTENT CREATOR
EXTROVERTED INTROVERT
Hi, I'm Amy
But behind the highlight reel...
In 2015, I lost my partner to cancer. He was 24, and it felt like the ground disappeared beneath me. Up until that point, we had built this beautiful life together — full of travel, creativity, and growth — and then, suddenly, he was gone.
That experience changed everything. It made me realize just how fragile time really is. How quickly everything can change. And how important it is to fill your days with things that matter — love, meaning, freedom, and a sense that you're actually living your life, not just getting through it.
Since then, I’ve been determined not to waste a single day. And to help others do the same.
So I shifted gears...
I took a step back from the spotlight and focused on helping other entrepreneurs behind the scenes — consulting, building products, and leading growth strategy for top brands in the education space.
That experience led me to create what I wish we had back then — a platform that makes it easy for creators to host their online communities, courses, events, payments, and chat, all in one, beautiful place. That’s how MemberUp was born.
Today, I’m building it into a $100M company — and helping others build thriving online businesses around their expertise.
If you're here, you probably want more out of life.
More freedom. More income. More purpose. More simplicity.
That’s what I share here — what I’ve learned (and what I’m still learning) about:
- Building an online business that supports the life you want to live
- Making and managing money in a way that creates true freedom
- Rewiring the beliefs that keep you playing small
- Designing a life you're excited to live each day, where you’re actually becoming who you know you’re meant to be
If that sounds like the path you’re on — you’ll feel right at home here.
Morning matcha,
function + aesthetic, straight talk,
growth over comfort,
and a neutral palette.
Morning matcha,
function + aesthetic,
straight talk,
growth over comfort,
and a neutral palette.
Studying finance and working at an Aussie bank. Hated it. Started an eBay store and learned to trade. Quit my job and dropped out once I hit 6 figures.
2009
Friends and family got curious about what I was doing, so I started teaching them with my friend (who taught me). Many produced better results than us.
2011
After realizing how inefficient in person teaching was and how well our strategies worked - we created Infinite Prosperity, my first online course.
2012
I accidentally moved to the US (yes, I met a guy...), and fell in love. He was a supercar enthusiast, and quickly convinced me to buy a Lamborghini 😅.
2012
The video "22 Year Old Girl Buys Lamborghini" goes viral on YouTube. Overnight I learned a) the power of content marketing and b) how to deal with mass amounts of judgement.
2012
Infinite Prosperity makes 7 figures organically. Building out a game-changing product suite becomes our focus. I find out my partner has cancer.
2013
I face my biggest fear - losing someone I love. Thankfully the freedom I'd created in my life gave me the space to take time away and heal. Horse riding was my outlet.
2015
After many years running Infinite Prosperity, my business partner and I made the hard decision to step away from a still successful company to seek new challenges + solves new problems.
2018
I'm invited to Hawaii through a business Mastermind to meet people I've never met. I go. There I fall in love with my (now) partner in life and work.
(lesson: say yes to spontaneous things)
2019
The world shuts down. I go for a walk and meet my neighbors. This turns into the formation of Unemployed Media and a partnership with BossBabe to help them grow their business.
2020
A problem in the online education industry became clear: The current community platforms are either too complicated, too expensive, not all in one, too bland, or too unreliable.
2022
Today I'm building MemberUp to solve these problems. I continue to share the finance and business principles that changed my life through my two programs Rise, and Unemployed.
2025...
The many hats I wear:
CEO
Educator
Growth Operator
Designer
Creator
Hype Woman
warning: growth will occur
Want to be friends WITH BENEFITS?
The kind where I send you emails you actually want to read. I despise all the boring emails that most marketers send. So instead, I share actionable finance advice and tools that I'd actually want to receive with over 80,000 freedom seekers. Click the button below to get on the list and see what all the hype is about.
no, not that kind...
